Community care: see here
http://www.communitycare.co.uk/Articles/2009/03/11/110960/stand-up-for-social-work.html
are leading on this campaign and RegularWatch supports it.
There is an interesting podcast by Max Clifford – listen here:
http://www.communitycare.co.uk/Articles/2009/02/06/110381/ivory-tower-the-podcast-for-everyone-in-social-care.html
on the issue of getting press coverage. However I aint too sure who he might think could take on the PR role as he envisages (and we agree) is necessary? The GSCC were hinted at but their kind of PR is too self serving, as they promote themselves as essential in whilst there are major shake ups in regulatory bodies. Besides which they are so poorly tarnished in the eyes of the profession to have any credibility.
Few reports are made in the press on Court cases, see here:
http://regulatorwatch.co.uk/2009/06/reporting-in-the-family-courts/
unless of course they are rather juicy and the tabloids can have a go at social workers. Community Care attacking the Sun is good, but alas one suspects that it will not be effective. Social work bashing goes back a long way, to my personal knowledge when in the ‘Boys from the Blackstuff’ TV play it had a scene of a social worker being head butted – that almost made attacking social workers legitimate in the eyes of some.
Things, in terms of public perception (and public respect), went downhill swiftly afterwards – and that was in the early 1980’s. So it is not a new issue – social care workers do a difficult job, and unfortunately some among us give the press the headlines they seek. However, it’s the same with doctors, lawyers, nurses and teachers. There is a general malaise in public opinion about professionals – it’s good to be sceptical, but not always helpful to be cynical. Criticism when fair needs to be taken on the chin but when unfair challenged.
Regrettably many have not that mantra central to their operation, for example the GSCC and the NSPCC, or some local authorities. They have too much to lose, (income for the NSPCC), continued existence for the GSCC and poor star ratings or even special measures for local authorities.
Perhaps Ofsted could be a good promoter of good examples of social care practice, but like the GSCC they have questionable competence in being able to recognise and discriminate between good and failing practice e.g. in their inspection of Haringey. RegulatorWatch will do its bit as will other bloggers but whatever and whoever does the job of talking up social care, it needs to be assertive and play, as Max Clifford indicates, the press game, and if possible find a few ambassadors. There is no room for the timid and whereas being self effacing can command rightful respect, it will not work alone.
Look how well the Ghurkhas case was promoted with Joanna Lumley. We need the Lumley factor or else SCIE (Social Care Institute for Excellence) http://www.scie.org.uk/
need to move up a gear.
Somehow I cannot see David Behan (Department of Health’s Director General of Social Care, Local Government and Care Partnerships) see profile here:
http://www.dh.gov.uk/en/AboutUs/MinistersAndDepartmentLeaders/DepartmentDirectors/BoardMembers/BoardMembersBiography/DH_4138746
the former Chief Inspector of CSCI (another former error) will be up to it, even if it were in his brief to do so, bless him. We think he is a good bloke really.
So who will be the ambassador for social care? Wilt J? We think not. The NSPCC (pick me up off the floor), the GSCC (ditto) or Ofsted (Gawd forbid)? Ed Balls – you must be ferking joking!
However we would be interested in hearing your suggestions.
Wilt